Banking Marketing Questions Part 4

Q.21. Proper pricing is needed for-

(1) Extra charges of extra services 

(2) Levy of VAT

(3) Good customer services

(4) Putting burden on the customers

(5) Depositing money in bank. 

Ans: 3

Q.22. The abbreviation ISP stands for-

(1) International Spy Project

(2) Indian Social Planning 

(3) Initial Service Provider

(4) Internet Service Provider

(5) None of these  

Ans: 4

Q.23. ESOP stand for-

(1) Efficient Service of Promises 

(2) Effective System of Projects

(3) Employee Stock Option Plan 

(4) Essential Security of Project

(5) Equity Stock Option Plan  

Ans: 3

Q.24. The balance sheet of an organization gives information regarding-

(1) Result of operations for a particular Period 

(2) The financial position as on a particular date

(3) The operating efficiency of a firm.

(4) Financial position during a particular period

(5) All of the above 

Ans: 2

Q.25. The advantage of telephone interview are-

(1) Relatively low cost per interview 

(2) Good for reaching important people who are inaccessible 

(3) Securing Co-operation which is not always possible 

(4) All of these 

(5) Both 1 & 2  

Ans: 5

Q.26. The best advertisement is-

(1) Glow sign boards  

(2) On internet

(3) TV media   

(4) Print media 

(5) A satisfied Customer

Ans: 5

Q.27. Acid Test of a brand is-

(1) Brand preference   

(2) Brand awareness

(3) Brand loyalty   

(4) Brand equity 

(5) Band acceptability 

Ans: 3

Q.28. In banks loans and advances are considered as-

(1) Assets    

(2) liabilities

(3) Resources    

(4) cause of expenditure

(5) None of these 

Ans: 1

Q.29. In the context of globalization, BPO means-

(1) British Petroleum Organization 

(2) British Passport Office

(3) Business Process Outsourcing

(4) Business Process Orientation

(5) All of the above 

Ans: 3

Q.30. Modern method of marketing include-

(1) Publicity on the net 

(2) Advertisement on the net

(3) Soliciting business through e-mails

(4) Both 1 and 2

(5) All of the above  

Ans: 5

Q.31. For effective marketing the salesmen should have which of these qualities-

(1) Creativity   

(2) Team spirit

(3) Motivation   

(4) Effective communication skill

(5) All of these  

Ans: 5

Q.32. Market Research is needed for-

(1) Deciding the market area 

(2) Deciding the right-product to be sold.

(3) Making proper marketing decisions 

(4) Deciding right time to sell 

(5) All of these   

Ans: 5

Q.33. Which of the following statement is true-

(1) Marketing makes the company to go into loss due to higher expense

(2) Marketing is not required in profitmaking companies

(3) Marketing sharpens the mind of the employees 

(4) Marketing is wastage of time.

(5) All of these  

Ans: 3

Q.34. Marketing plan helps in-

(1) Better lead generation 

(2) Better systems

(3) Better results 

(4) Better customer service

(5) All of the above 

Ans: 5

Q.35. Motivation means-

(1) Inspiring employees to perform better

(2) Better communication skills

(3) Sales coaching 

(4) Market research 

(5) None of these 

Ans: 1

Q.36. In a Marketing process in today's world-

(1) Only standard products are sold 

(2) The seller needs to have product knowledge

(3) The seller should ensure customer satisfaction 

(4) Only quantum of sales matters.

(5) All of these  

Ans: 3

Q.37. Sale forecasting involves-

(1) Sales planning   

(2) sales pricing

(3) Distribution channel  

(4) Consumer Tastes 

(5) All of these  

Ans: 5

Q.38. In addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT;

(1) People   

(2) Packaging

(3) Process   

(4) Physical evidence

(5) Both 1 and 2 

Ans: 2

Q.39. Dumping relates to the sale of-

(1) Products in foreign markets that cannot be sold in the home market 

(2) Products discontinued in the home market sold to a foreign market 

(3) Production in foreign markets that cannot pass safety standards in the home market

(4) None of these

(5) All of these 

Ans: 2

Q.40. The following does not represent a market situation-

(1) A bank run dispensary located in its, staff quarters. 

(2) A fund raising charity show for the members of an NGO

(3) A meditation camp of a religious organization concluded for its members. 

(4) A stall distributing Kada Prasad in a Gurudwara

(5) All of these  

Ans: 4