Q.41. The following offering is not a service-
(1) Fixed deposit receipt
(2) Postage stamp
(3) Insurance policy
(4) Gift coupon of the chain store.
(5) All of these
Ans: 4
Q.42. The act of obtaining a desired object from someone by
offering some in return is called as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of these
Ans: 2
Q.43. _______ is a group of related products that function
in a similar manner, are sold to the same customer groups and marketed through
the same type of the outlets.
(1) Group
(2) Product line
(3) Category
(4) Market
(5) None of these
Ans: 2
Q.44. Goods that are typically bought by consumer based on a
comparison of suitability, quality price and style are called- -----------
goods-
(1) Industrial
(2) Specialty
(3) Shopping
(4) Convenience
(5) None of these
Ans: 3
Q.45. Out of the following ------ is not an objective of
pricing-
(1) Profit
(2) Stabilizing demand an sales of the product
(3) Improvement in product quality
(4) Expansion of business.
(5) All of these
Ans: 4
Q.46. Out the following ------- is not the three level of
the product-
(1) Core
(2) Symbolic
(3) Augmented
(4) fragmented
(5) None of these
Ans: 4
Q.47. Of the following pricing methods----- is not for new
product-
(1) Market skimming
(2) Penetration
(3) Discriminatory pricing
(4) None of these
(5) All of the above
Ans: 1
Q.48. In market skimming pricing strategy-----
(1) Initially price is lower than it is reduced
(2) Initially price is higher than it is reduced
(3) Initial price is high and is maintained high
(4) None of these
(5) All of these
Ans: 2
Q.49. Bank of Mathura is offering higher interest-ratio on
fixed deposit to senior citizens of 60 years and above- It is practicing-
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these
Ans: 3
Q.50. With---- pricing, the products are priced below list
price (or even cost) for a temporary period to create buying urgency-
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of these
Ans: 3
Q.51. Regulation that arise to ensure that firm takes
responsibility for the social costs of their products or production processes
stem from which reason for government legislation of business-
(1) To protect companies from each other.
(2) To protect companies from unfair business practices.
(3) To protect the interests of the society.
(4) To businesses from unfair consumer demands.
(5) All of these
Ans: 3
Q.52. The last stage in selling process-
(1) approach
(2) handling objections
(3) closing
(4) follow up
(5) All of these
Ans: 4
Q.53. T
he Major advantage of survey research is its-
(1) Simplicity
(2) Structure
(3) Organization
(4) flexibility
(5) All of these
Ans: 4
Q.54. A ----- is any activity or benefit offered for sale
that is essentially intangible and does not result in the ownership of
anything.
(1) Demand
(2) Basic staple
(3) Product
(4) Service (5) All of these
Ans: 4
Q.55. ______ is a person's distinguishing psychological
characteristics that-lead to relatively consistent and lasting responses his or
her own environment-
(1) Psychographics
(2) Personality
(3) Demographics
(4) lifestyle.
(5) All of these
Ans: 2
Q.56. The plan in the business buying behaviour model where
interpersonal and individual influence might interact is called the-
(1) Environment
(2) Response
(3) Stimuli
(4) Buying center
(5) All of these
Ans: 4
Q.57. The course of a product's sale and profit over its
lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
Ans: 4
Q.58. All of the following are thought to be sources of new
product ideas Except-
(1) Internal Sources
(2) Customers
(3) Competitors
(4) Local library
(5) All of these
Ans: 3
Q.59. If Honda uses its company name to cover such different
products as its automobiles lawn mowers and motorcycles, it is practicing which
of the following-
(1) New brand strategy
(2) Live extension strategy
(3) Multiband strategy
(4) Brand extension strategy
(5) All of these
Ans: 4
Q.60. If a company (considering its options on the
product/market expansion grid) chooses to move in to different unrelated fields
(from what it has ever done before) with new products as a means to stimulate
growth, the company would be following which of the following general
strategies.
(1) Market-Penetration
(2) Market development
(3) Product development
(4) Diversification
(5) All of these
Ans: 4
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