Banking Marketing Questions Part 7

Q.81. Warehouse Management does not include –

(1) Space determination 

(2) Stock layout 

(3) Stock design  

(4) Stock placement 

(5) Order picking procedure 

Ans: 5

Q.82. A marketing technique where marketer plays a specific role in a particular segment is called –

(1) Mass Marketing 

(2) Niche marketing 

(3) Strategic Marketing 

(4) Communication Marketing 

(5) None of these 

 Ans: 2

Q.83. Which among the following is not an example of convenience goods?

(1) Tea    

(2) Newspaper 

(3) Coffee   

(4) Shirts 

(5) None of these 

Ans: 4 

Q.84. In Marketing Mix 4 P’s Imply –

(1) Product, Price, Place, Promotion 

(2) Product, Price, Policy, Place

(3) Place, People, Product, Promotion 

(4) All of the above 

(5) None of these 

Ans: 1

Q.85. In Market segmentation which among the following is not an economic component- 

(1) Age    

(2) Gender 

(3) Both 1 and 2 

(4) Income level 

(5) Taxes 

Ans: 3

Q.86. Which among the following is a feature of good forecasting method –

(1) Accuracy  

(2) Simplicity 

(3) Economy   

(4) Availability 

(5) All of these 

Ans: 5

Q.87. A person who ultimately determines any part or whole of the buying decision is called-

(1) Decider   

(2) Buyer 

(3) User  

(4) Influencer 

(5) None of these 

Ans: 1

Q.88. When a firm sells off part of its business to another it is called-

(1) Diversification  

(2) Divestment 

(3) Pruning   

(4) Strategy 

(5) Joint venture 

Ans: 2

Q.89. Buyer Resistance means –

(1) Buyers fighting with the salesman

(2) Reluctant salesman 

(3) Indifferent Salesman 

(4) Hesitant buyers

(5) None of these 

Ans: 4

Q.90. Digital Bank can be resorted through –

(1) Mobile phones  

(2) Internal 

(3) Telephones   

(4) All of these

(5) None of these

Ans: 4

Q.91. Cross selling is very effective in the sale of one of the following –

(1) Debit – Card  

(2) Credit- Cards 

(3) Internal- Banking  

(4) Auto Loan 

(5) All of these 

Ans: 5

Q.92. Target market for debit card is - 

(1) All existing account holder 

(2) All sales persons 

(3) All NRI’s 

(4) All HNI’s 

(5) All of these   

Ans: 1

Q.93. SME means –

(1) Small and medium enterprises 

(2) Small scale marketing entities 

(3) Small & medium establishments 

(4) None of these 

 Ans: 1 

Q.94. “Out-sourcing means service rendered by –

(1) Outside agencies

(2) Other departments of the company

(3) Employees other than the sales person 

(4) Marketing department 

(5) None of these 

Ans: 1

Q.95. Sales promotion involves, the incorrect option-

(1) Building product awareness 

(2) Creating interest 

(3) Providing Intonation

(4) Designing new product 

(5) None of these 

Ans: 4

Q.96. DSA Means –

(1) District sales Authority 

(2) Direct Selling Agent 

(3) Distributor and Sales agent 

(4) None of these

(5) All of these 

Ans: 2

Q.97. “Conversion” in sales language means –

(1) Converting a buyer into a seller 

(2) Converting a seller into a buyer 

(3) Converting a prospect into customer

(4) All of these 

(5) None of these 

Ans: 3

Q.98. Bank Marketing is treated as –

(1) Transaction marketing    

(2) Service marketing 

(3) Indoor marketing        

(4) all of these

(5) None of these 

Ans: 2

Q.99. Leads can be provided by –

(1) friends relatives  

(2) Websites 

(3) Directories   

(4) All of these 

(5) None of these 

Ans: 4

Q.100. Marketing is – Find the wrong option –

(1) an ancient concept

(2) a modern concept 

(3) a continuous affair 

(4) a team effort 

(5) None of these 

Ans: 1