Q.61. When the market research organization chooses a
segment of the population that represents the population as a whole, they have
chosen a-
(1) Group
(2) Bi-variant-population
(3) Sample
(4) Market Target
(5) None of these
Ans: 3
Q.62. Joining with foreign companies to produce or market
product and service is called-
(1) Direct exporting
(2) Indirect exporting
(3) Licensing
(4) Joint-Venturing
(5) None of these
Ans: 4
Q.63. A --- is a name, term, sign, symbol or design or a
combination of these that identified the market or seller of a product or
service-
(1) Product feature
(2) Sponsorship
(3) Brand
(4) Logo
(5) None of these
Ans: 3
Q.64. The study of human population in terms of size,
density, age, gender, race, occupation and other statistics is called:
(1) Geothermic
(2) Demography
(3) Ethnography
(4) Geography
(5) None of these
Ans: 2
Q.65. The process that turns marketing strategies and plans
in to marketing action in order to accomplish strategic marketing objective is
called-
(1) Marketing strategy
(2) Marketing Control
(3) Marketing analysis
(4) Marketing implementation
(5) None of these
Ans: 4
Q.66. If your company were to make a product-such as suit of
clothes and sell that product your company will come under which sector ?
(1) Retailer
(2) Business
(3) Government
(4) Service
(5) None of these
Ans: 2
Q.67. Cost that do not vary with production or sales level
are called-
(1) fixed costs
(2) Variable cost
(3) Standard costs
(4) Independent-costs
(5) None of these
Ans: 1
Q.68. Consumer Information source-
(1) Personal source and commercial source
(2) Public source
(3) experiential source
(4) all of the above
(5) None of these
Ans: 4
Q.69. Zero-based budgeting (ZBB) means-
(1) A tool of marketing cost
(2) a tool for financial analysis
(3) each year, budgeting starts from a scratch.
(4) a certain percentage of sales
(5) both 1 & 2.
Ans: 3
Q.70. Which of the following expresses Maslow's Motivation
theory best----
(1) Importance of Motivation for customer development
(2) Why people are driven by particular need at particular
times.
(3) Where human needs are arranged in a hierarchy.
(4) All of the above (5) None of these
Ans: 4
Q.71. The long term objective of marketing is-
(1) Customer satisfaction
(2) Profit maximization
(3) Cost cutting
(4) Profit maximization with customer satisfaction
(5) None of these
Ans: 4
Q.72. Which among the following is statistical indicator for
equality in income distribution-
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these
Ans: 1
Q.73. Short term planning focuses on-
(1) Functional plans
(2) Long term objective
(3) Specific goal
(4) Both 1 & 3
(5) None of these
Ans: 4
Q.74. In marketing terms Attitude can best be defined as a –
(1) Rude behaviour of Salesperson
(2) Rude behaviour of consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
Ans: 3
Q.75. Reference group influences Vis-a-Vis consumption
decision is a function of the----
(1) Product Category
(2) Group characteristics
(3) Group communication process
(4) All of these (5) None of these
Ans: 4
Q.76. Just in time (JIT) technique is getting wider
acceptance world over. The technique was first introduced in-
(1) India
(2) America
(3) Japan
(4) None of these
(5) All of these
Ans: 3
Q.77. The level of commitment that consumers feel towards a
given brand is called-
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these
Ans: 3
Q.78. Assigning specific Jobs and work places to the
selected candidates is known as-
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) All of these
Ans: 1
Q.79. As a councillor, a personnel manager-
(1) Reminds the management of moral obligations towards
employees.
(2) Encourages the employees.
(3) Tries to settle the disputes between labour &
management.
(4) All of these
(5) None of these
Ans: 2
Q.80. Information systems can assist manager by –
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these
Ans: 4
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