1. Market research is useful for ____?
(1) Deciding proper marketing strategies
(2) Deciding the
selling price
(3) choosing the right products
(4) choosing the sales person
(5) All of these
Ans. (5)
2. A call means: (1)
shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) after-sales service
Ans. (4)
3. Conversion means:
(1) meeting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer
Ans. (5)
4. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these
Ans. (3)
5. Modern style of marketing include
(1) digital marketing
(2) tele-marketing
(3) e-commerce
(4) e-mails solicitation
(5) All of these
Ans. (5)
6. E-Marketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) all of these
(5) None of these
Ans. (4)
7. Value-added services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these
Ans. (3)
8. Aggressive Marketing is necessitated due to:
(1) globalization
(2) increased competition
(3) increased production
(4) increased job opportunities
(5) All of these
Ans. (2)
9. Efficient Marketing styles require
(1) proper planning
(2) good communication skills
(3) team work
(4) knowledge of products
(5) All of these
Ans. (5)
10. The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness
Ans. (4)
11. The sole aim of
marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
(5) All of these
Ans. (1)
12. Lead generation means
(1) tips for selling tactics
(2) tips for better production
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these
Ans. (4)
13. Find the correct statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the amount
of incentives paid
(3) Marketing is influenced by peer performance.
(4) An increase in market shares indicates fall in business
volume.
(5) A mission statement is part of the Company's
Prospectus.
Ans. (5)
14. Which of the following is the first step in the
'transaction processing cycle', which captures business data through various
modes such as optical scanning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
(5) None of
these
Ans. (1)
15. CRM (Customer Relationship Management) is
(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
Ans. (5)
16. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above
Ans. (4)
17. Cross-selling is not effective for which one of the
following products?
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans
Ans. (2)
18. Which of the following is not involved in the Growth
Strategies of a company?
(1) Horizontal integration
(2) Vertical Integration
(3) Diversification
(4) Intensification
(5) None of these
Ans. (4)
19. A successful "Blue Ocean" requires
(1) Effective communication
(2) Innovative skills
(3) Motivation
(4) All of the above
(5) None of these
Ans. (4)
20. Cross-selling is a basic function of
(1) All employers
(2) All employees
(3) All salespersons
(4) Planning Department
(5) All of the above
Ans. (3)
No comments:
Post a Comment