Banking Marketing Questions Part 1

1. Market research is useful for ____?

(1) Deciding proper marketing strategies

 (2) Deciding the selling price

(3) choosing the right products

(4) choosing the sales person

(5) All of these  

Ans. (5)

2. A call means:  (1) shout out to somebody

(2) profession or business

(3) visiting friends

(4) visiting prospective customers

(5) after-sales service  

Ans. (4)

3. Conversion means: 

(1) meeting a prospective client

(2) interacting with a prospective client

(3) converting an employer into an employee

(4) converting a seller into a buyer

(5) converting a prospective client into a buyer  

Ans. (5)

4. Customization means: 

(1) acquiring more customers

(2) regulating customers

(3) special products to suit each customer

(4) more products per customer

(5) All of these 

Ans. (3)

5. Modern style of marketing include

(1) digital marketing

(2) tele-marketing

(3) e-commerce

(4) e-mails solicitation

(5) All of these 

Ans. (5)

6. E-Marketing is the same as 

(1) virtual marketing

(2) digital marketing

(3) real time marketing

(4) all of these

(5) None of these 

Ans. (4) 

7. Value-added services means

(1) costlier products

(2) large number of products

(3) additional services

(4) at par services

(5) None of these 

Ans. (3)

8. Aggressive Marketing is necessitated due to: 

(1) globalization

(2) increased competition

(3) increased production

(4) increased job opportunities

(5) All of these 

Ans. (2)

9. Efficient Marketing styles require

(1) proper planning

(2) good communication skills

(3) team work

(4) knowledge of products

(5) All of these 

Ans. (5)

10. The performance of a salesperson depends on

(1) salary paid

(2) sales incentive paid

(3) sizes of the sales team

(4) ability and willingness of the salesperson

(5) team leader aggressiveness 

Ans. (4)

11.  The sole aim of marketing is to

(1) increase sales

(2) increase the number of employees

(3) increase profits

(4) increase production

(5) All of these 

Ans. (1)

12. Lead generation means

(1) tips for selling tactics

(2) tips for better production

(3) generating leaders

(4) likely sources for prospective clients

(5) All of these  

Ans. (4)

13. Find the correct statement:

(1) Marketing is redundant in monopolistic companies

(2) The performance of a salesperson depends on the amount of incentives paid

(3) Marketing is influenced by peer performance.

(4) An increase in market shares indicates fall in business volume.

(5) A mission statement is part of the Company's Prospectus.   

Ans. (5) 

14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website?

(1) Document and report generation

(2) Database maintenance

(3) Transaction processing

(4) Data Entry

 (5) None of these 

Ans. (1)

15. CRM (Customer Relationship Management) is

(1) A pre-sales activity

(2) A tool for lead generation

(3) An ongoing daily activity

(4) The task of a DSA

(5) All of the above 

Ans. (5)

16. Bancassurance can be sold to

(1) All banks

(2) All insurance companies

(3) Insurance Agents

(4) All existing and prospective bank customers

(5) All of the above 

Ans. (4)

17. Cross-selling is not effective for which one of the following products?

(1) Debit Cards

(2) Savings Accounts

(3) Internet Banking

(4) Pension loans

(5) Personal loans

 Ans. (2)

18. Which of the following is not involved in the Growth Strategies of a company?

(1) Horizontal integration

(2) Vertical Integration

(3) Diversification 

(4) Intensification

(5) None of these  

Ans. (4)

19. A successful "Blue Ocean" requires

(1) Effective communication

(2) Innovative skills

 (3) Motivation

(4) All of the above

(5) None of these  

Ans. (4)

20. Cross-selling is a basic function of 

(1) All employers

(2) All employees

(3) All salespersons

(4) Planning Department

(5) All of the above 

Ans. (3)