Banking Marketing Questions Part 2

21. Data mining means analyzing the data stored with

(1) The DSA

(2) The front-office staff

(3) The back-office staff

(4) The customers

(5) None of these 

Ans. (3)

22. SME means

(1) Selling and Marketing Establishment

(2) Selling and Managing Employee

(3) Sales and Marketing Employee

(4) Small and Medium Enterprises 

(5) None of these 

Ans. (4)

23. One of the following is not included in the 7 P's of Marketing. Find the same.

(1) Product 

(2) Price

(3) Production 

(4) Promotion

(5) None of these 

Ans. (3) 

24. The target group of the SME loans is

(1) All businessmen

(2) All professionals

(3) All SSIs  

(4) All of the above

(5) None of these 

Ans. (3)

25. Home loans can be best canvassed among

(1) Builders 

(2) Flat owners

(3) Land developers

(4) Agriculturist

(5)  Individual wanting to buy a flat or house

Ans. (5)

26. Online Marketing is the function of which of the following 

(1) Purchase section

(2) Production Department

(3) IT Department

(4) Design Section

(5) A collective function of all staff 

Ans. (5)

27. Customization is useful for 

(1) Designing customer specific product

(2) Call centres

(3) Publicity

(4) Motivating the staff

(5) Cold calls  

Ans. (1)

28. The key challenge to market-driven strategy is

(1) Selling maximum products

(2) Employing maximum DSAs

(3) Delivering superior value to customers 

(4) Being rigid to changes

(5) Adopting shot-term vision  

Ans. (3)  

29. Effective selling skills depends on

(1) Size of the sales team

(2) Age of the sales team

(3) Peer strength

(4) Knowledge level of the sales team

(5) Educational level of the sales team

Ans. (3)

30. Generation of sales lead can be improved by 

(1) being very talkative

 (2) increasing personel and professional contact

(3) being passive 

(4) engaging recovery agent

(5) product designs 

Ans. (2) 

31. A market plan is 

(1) performance appraisal of the marketing staff

(2) company prospectus

(3) documented marketing strategy

(4) business targets

(5) call center  

Ans. (3)

32. Marketing channels means

(1) delivery objects 

(2) sales target

(3) delivery outlets

(4) delivery boys

(5) sales teams  

 Ans. (3)  

33. Social marketing is 

(1) share market prices

(2) marketing by the entire society

(3) internet marketing

(4) marketing for the social cause

(5) society bye-laws 

Ans. (4)

34. Service marketing is the same as

(1) internet marketing

(2) telemarketing

(3) internal marketing

(4) relationship marketing

(5) transaction marketing 

Ans. (4)

35. Market-driven strategy includes

(1) identifying problems

(2) planning marketing tactics of peers

(3) positioning the organization and its brands in the market place

(4) internal marketing

(5) selling old products  

Ans. (3)

36. Innovation in marketing is same as 

(1) motivation

 (2) perspiration

(3) aspiration 

(4) creativity

(5) team work  

Ans. (4)

37. Personal loans can be canvassed among

(1) salaried person 

(2) pensioners

(3) foreign nationals

(4) NRI Customers

(5) Non-customers   

Ans. (1)